Say hello to cleaner beauty with the first permanent hair color certified by the USDA BioPreferred® Program. The same color you love, but now with the world’s first petroleum-free propylene glycol alternative!
- Easily apply from the comfort of your home.
- Achieve unbeatable color, softness, and shine!
- Formulated with high-quality ingredients for the very best results.
- 92% naturally-derived using the ISO 16128 global standard.
- No ammonia, no artificial fragrance, no parabens.
- Up to 100% gray coverage.
- Forever Cruelty-free and always vegan.