Tone It Down Purple Solid Shampoo

Ethique Tone It Down Purple Solid Shampoo is a purple shampoo bar for blonde and silver hair. It has no sulfates or petrochemical-derived dyes, and it is meant to be your regular shampoo, keeping yellow tones at bay.

Babassu and jasmine oils are in the formula, with beetroot extract for extra colour. It pairs with Ethique's Tone It Down solid conditioner. Because it is sulfate-free it doesn't foam much, so use it twice if you want that squeaky-clean feeling.

• Brand: Ethique
• Format: solid shampoo
• For: blonde and silver hair
• Free from: sulfates and petrochemical-derived dyes
• Key ingredients: babassu oil, jasmine essential oil, beetroot extract
• Ingredients: Sodium cocoyl isethionate, sodium cocoyl glycinate, stearic acid, mica, cocoyl methyl glucamide, Theobroma cacao (cocoa) butter, Orbignya oleifera (babassu) seed oil, betaine, brassica alcohol, vegetable glycerine, guar hydroxypropyltrimonium chloride, natural fragrance, Jasminum grandiflorum (jasmine) essential oil, beta vulgaris (beetroot) extract, benzyl benzoate, benzyl alcohol, linalool, eugenol